Sustainability
As a family business who have lived and worked in Broome for 35+ years, we believe we have a duty to our community to be good corporate citizens. Sustainability and minimising our impact on the environment are very important to us and are considered in all aspects of our business.
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General Practices
By repurposing waste materials, we reduce landfill contributions and breathe new life into discarded items, crafting unique art pieces that celebrate environmental awareness and creativity. This innovative approach transforms waste into a resource, showcasing sustainability in unexpected and beautiful ways. We also prioritise reducing emissions and environmental impact by transporting staff to the farm in a shared vehicle, minimising traffic and protecting the pristine natural surroundings of the Kimberley.
Our commitment to sustainability extends beyond environmental initiatives, it’s embedded in our workplace culture. We foster a sustainable work environment by encouraging conscious decision-making, reducing unnecessary consumption, and supporting eco-minded practices across all levels of our operations. From using digital systems to reduce paper waste, to hosting staff workshops on environmental awareness, we empower our team to contribute meaningfully to our sustainability goals. By integrating these values into our daily routines, we create a culture of shared responsibility that reflects our long-term vision for people, place and planet.
Our internal CARE group, Culture, Accessibility, Responsibility, and Environment, drives many of these initiatives. This passionate team leads the charge in promoting sustainable thinking, community engagement and continuous improvement across our business. Through CARE, we strengthen our culture of care, ensuring our values are lived every day by our people.
General Practices
By repurposing waste materials, we reduce landfill contributions and breathe new life into discarded items, crafting unique art pieces that celebrate environmental awareness and creativity. This innovative approach transforms waste into a resource, showcasing sustainability in unexpected and beautiful ways. We also prioritise reducing emissions and environmental impact by transporting staff to the farm in a shared vehicle, minimising traffic and protecting the pristine natural surroundings of the Kimberley.
Our commitment to sustainability extends beyond environmental initiatives, it’s embedded in our workplace culture. We foster a sustainable work environment by encouraging conscious decision-making, reducing unnecessary consumption, and supporting eco-minded practices across all levels of our operations. From using digital systems to reduce paper waste, to hosting staff workshops on environmental awareness, we empower our team to contribute meaningfully to our sustainability goals. By integrating these values into our daily routines, we create a culture of shared responsibility that reflects our long-term vision for people, place and planet.
Our internal CARE group, Culture, Accessibility, Responsibility, and Environment, drives many of these initiatives. This passionate team leads the charge in promoting sustainable thinking, community engagement and continuous improvement across our business. Through CARE, we strengthen our culture of care, ensuring our values are lived every day by our people.
Supporting The Local Community
Willie Creek Pearls is proud to support philanthropic initiatives that engage our local communities and make a meaningful difference in the lives of those who need it most.
As a Western Australian family-owned business, we feel incredibly fortunate to give back to the communities that have given so much to us. We regularly take part in local events such as Broome’s iconic Shinju Matsuri festival and proudly support the Kyle Andrews Foundation, helping to bring joy and comfort to children undergoing cancer treatment. Through the Containers for Change program, we donate our proceeds back into the Broome community, ensuring these funds directly benefit locals.
Whether it's through donations, sponsorships, or lending a helping hand, we’re committed to making a positive impact, locally, regionally and across the country.
Learn more about our sponsorships and philanthropic partnerships.
Supporting The Local Community
Willie Creek Pearls is proud to support philanthropic initiatives that engage our local communities and make a meaningful difference in the lives of those who need it most.
As a Western Australian family-owned business, we feel incredibly fortunate to give back to the communities that have given so much to us. We regularly take part in local events such as Broome’s iconic Shinju Matsuri festival and proudly support the Kyle Andrews Foundation, helping to bring joy and comfort to children undergoing cancer treatment. Through the Containers for Change program, we donate our proceeds back into the Broome community, ensuring these funds directly benefit locals.
Whether it's through donations, sponsorships, or lending a helping hand, we’re committed to making a positive impact, locally, regionally and across the country.
Learn more about our sponsorships and philanthropic partnerships.
Environmentalism
In 2025, we are strengthening our eco-efforts with a renewed emphasis on conservation and biodiversity, recognising their critical role in maintaining healthy ecosystems and protecting resources for future generations. It's important to us to support the preservation of the unique ecosystems essential to the local pearling industry and the natural heritage of our region. One such vital ecosystem is the seagrass meadows, which provide crucial habitat and food for marine species like dugongs and turtles. As part of our commitment, we are proud to have contributed to a local conservation project, the Seagrass Monitoring Project, supporting efforts to monitor and protect these habitats to ensure they thrive for generations to come. We are excited to collaborate with organisations who share these ideals in the years ahead.
Sustainability drives every aspect of our operations, from our desalination system that provides fresh water to responsible greywater management protecting the local environment. While we currently rely on diesel power, we are planning facility upgrades to transition to solar energy. A key part of this transition is the introduction of Mimi Pearl, our new solar-electric tour vessel. Mimi Pearl represents a significant step forward in reducing emissions and preserving the pristine waters of our region, all while offering guests a quieter, more environmentally conscious way to experience our farm.
Our waste management includes composting, recycling, and proper disposal, alongside replanting native trees and offsetting emissions through carbon programs. We are proud to hold Marine Stewardship Council (MSC) certification, a globally recognised standard for sustainable seafood practices. This certification ensures that our operations meet rigorous standards for environmental responsibility, protecting marine ecosystems and supporting sustainable fisheries. By upholding these values, we actively contribute to ocean health while offering responsibly sourced, high-quality products.
READ MOREREAD LESSEnvironmentalism
In 2025, we are strengthening our eco-efforts with a renewed emphasis on conservation and biodiversity, recognising their critical role in maintaining healthy ecosystems and protecting resources for future generations. It's important to us to support the preservation of the unique ecosystems essential to the local pearling industry and the natural heritage of our region. One such vital ecosystem is the seagrass meadows, which provide crucial habitat and food for marine species like dugongs and turtles. As part of our commitment, we are proud to have contributed to a local conservation project, the Seagrass Monitoring Project, supporting efforts to monitor and protect these habitats to ensure they thrive for generations to come. We are excited to collaborate with organisations who share these ideals in the years ahead.
Sustainability drives every aspect of our operations, from our desalination system that provides fresh water to responsible greywater management protecting the local environment. While we currently rely on diesel power, we are planning facility upgrades to transition to solar energy. A key part of this transition is the introduction of Mimi Pearl, our new solar-electric tour vessel. Mimi Pearl represents a significant step forward in reducing emissions and preserving the pristine waters of our region, all while offering guests a quieter, more environmentally conscious way to experience our farm.
Our waste management includes composting, recycling, and proper disposal, alongside replanting native trees and offsetting emissions through carbon programs. We are proud to hold Marine Stewardship Council (MSC) certification, a globally recognised standard for sustainable seafood practices. This certification ensures that our operations meet rigorous standards for environmental responsibility, protecting marine ecosystems and supporting sustainable fisheries. By upholding these values, we actively contribute to ocean health while offering responsibly sourced, high-quality products.
READ MOREREAD LESS
Pearling
Our pearling practices benefit from the natural role of oysters as filter feeders, which help keep the surrounding waters clean and balanced. Working within sustainable limits set by the Fisheries Department, we carefully manage wild oyster stock to protect the marine ecosystem. This approach ensures that our pearling operations support the environment, allowing both oysters and the waters they inhabit to thrive together.
Pearling
Our pearling practices benefit from the natural role of oysters as filter feeders, which help keep the surrounding waters clean and balanced. Working within sustainable limits set by the Fisheries Department, we carefully manage wild oyster stock to protect the marine ecosystem. This approach ensures that our pearling operations support the environment, allowing both oysters and the waters they inhabit to thrive together.
Our Jewellery
Our design process focuses on showcasing pearls, the only sustainable gem created by a living organism, making them an inherently eco-friendly choice. Each piece is thoughtfully crafted to showcase the pearl's beauty while ensuring durability and timeless elegance. Through the recycling and refining of by-products our jeweller's reduce the amount of wastage in the production of our locally assembled and manufactured items. Our jewellery reflects a commitment to sustainability while offering long-lasting, heritage-quality items that can be treasured for generations.
Our Jewellery
Our design process focuses on showcasing pearls, the only sustainable gem created by a living organism, making them an inherently eco-friendly choice. Each piece is thoughtfully crafted to showcase the pearl's beauty while ensuring durability and timeless elegance. Through the recycling and refining of by-products our jeweller's reduce the amount of wastage in the production of our locally assembled and manufactured items. Our jewellery reflects a commitment to sustainability while offering long-lasting, heritage-quality items that can be treasured for generations.
Harvest Cafe
Our café at Willie Creek Pearl Farm prioritises sustainability at every step, from sourcing local ingredients to reducing waste through mindful practices. We proudly serve pearl meat harvested from our oysters, celebrating a unique connection to our farm. By sourcing ingredients from local suppliers, we minimise transport emissions while supporting the regional economy.
We also believe that small changes can make a big difference. From switching to cartons of water to reduce single-use plastic, to maintaining on-site gardens and composting food waste, bulk buying supplies, and offering seasonal menus, we’re continually finding ways to lower our impact and operate more responsibly. Through our participation in the Containers for Change program, we ensure beverage containers are recycled responsibly and donate the collected money back into the Broome community, contributing to a circular economy.
Altogether, these efforts reflect our dedication to a dining experience that’s as eco-conscious as it is enjoyable.
READ MOREREAD LESSHarvest Cafe
Our café at Willie Creek Pearl Farm prioritises sustainability at every step, from sourcing local ingredients to reducing waste through mindful practices. We proudly serve pearl meat harvested from our oysters, celebrating a unique connection to our farm. By sourcing ingredients from local suppliers, we minimise transport emissions while supporting the regional economy.
We also believe that small changes can make a big difference. From switching to cartons of water to reduce single-use plastic, to maintaining on-site gardens and composting food waste, bulk buying supplies, and offering seasonal menus, we’re continually finding ways to lower our impact and operate more responsibly. Through our participation in the Containers for Change program, we ensure beverage containers are recycled responsibly and donate the collected money back into the Broome community, contributing to a circular economy.
Altogether, these efforts reflect our dedication to a dining experience that’s as eco-conscious as it is enjoyable.
READ MOREREAD LESS
Marine Biomedical
We are embracing innovative ways to give new life to the by-products of our pearling operations. Through a collaboration with Marine Biomedical, a Western Australian med-tech company, Willie Creek Pearls supplies mother-of-pearl shell for use in advanced medical devices. Marine Biomedical’s patented product, PearlBone™, is a bone substitute derived from the shell of the Pinctada maxima oyster - offering a natural and sustainable alternative to synthetic materials used in trauma and reconstructive surgeries. Willie Creek Pearls Chairman, Robert Banfield, sits on the board of Marine Biomedical, further strengthening the relationship and helping guide the shared vision for regional innovation and environmental responsibility.
Manufactured in Broome at Australia’s first regional GMP-certified medical cleanroom, PearlBone™ not only represents a world-first in biotechnology but also supports regional job creation, education pathways, and skill development. Our involvement in this initiative reflects our broader sustainability ethos - ensuring every part of the oyster is utilised and valued, from the pearl and shell to the meat and offal.
Learn more about Marine Biomedical
Marine Biomedical
We are embracing innovative ways to give new life to the by-products of our pearling operations. Through a collaboration with Marine Biomedical, a Western Australian med-tech company, Willie Creek Pearls supplies mother-of-pearl shell for use in advanced medical devices. Marine Biomedical’s patented product, PearlBone™, is a bone substitute derived from the shell of the Pinctada maxima oyster - offering a natural and sustainable alternative to synthetic materials used in trauma and reconstructive surgeries. Willie Creek Pearls Chairman, Robert Banfield, sits on the board of Marine Biomedical, further strengthening the relationship and helping guide the shared vision for regional innovation and environmental responsibility.
Manufactured in Broome at Australia’s first regional GMP-certified medical cleanroom, PearlBone™ not only represents a world-first in biotechnology but also supports regional job creation, education pathways, and skill development. Our involvement in this initiative reflects our broader sustainability ethos - ensuring every part of the oyster is utilised and valued, from the pearl and shell to the meat and offal.
Learn more about Marine Biomedical
Accessibility
Accessibility is an essential part of our commitment to creating inclusive, welcoming experiences for all. We strive to ensure that our tours, retail spaces, and dining facilities are accessible to visitors of all abilities. This includes providing step-free access where possible, offering alternative tour formats, and training our team to assist guests with a variety of needs. We are continuously working to improve physical, sensory and informational accessibility, because everyone deserves the opportunity to connect with the unique story of pearling in a way that feels comfortable, safe and enriching.
Accessibility
Accessibility is an essential part of our commitment to creating inclusive, welcoming experiences for all. We strive to ensure that our tours, retail spaces, and dining facilities are accessible to visitors of all abilities. This includes providing step-free access where possible, offering alternative tour formats, and training our team to assist guests with a variety of needs. We are continuously working to improve physical, sensory and informational accessibility, because everyone deserves the opportunity to connect with the unique story of pearling in a way that feels comfortable, safe and enriching.
Climate Change
At Willie Creek Pearls, we recognise the urgent need to address climate change and the responsibility we share in protecting our planet for future generations. As a business deeply connected to the natural environment, we see firsthand the impacts of a changing climate on our coastal ecosystems. We are taking meaningful steps to reduce our carbon footprint, from transitioning to solar power and using shared transport, to building climate resilience into our operations. By investing in renewable technologies and advocating for responsible environmental stewardship, we are proud to be part of the collective effort toward a more sustainable, low-carbon future.
Climate Change
At Willie Creek Pearls, we recognise the urgent need to address climate change and the responsibility we share in protecting our planet for future generations. As a business deeply connected to the natural environment, we see firsthand the impacts of a changing climate on our coastal ecosystems. We are taking meaningful steps to reduce our carbon footprint, from transitioning to solar power and using shared transport, to building climate resilience into our operations. By investing in renewable technologies and advocating for responsible environmental stewardship, we are proud to be part of the collective effort toward a more sustainable, low-carbon future.