Sustainability
As a family business who have lived and worked in Broome for 35+ years, we believe we have a duty to our community to be good corporate citizens. Sustainability and minimising our impact on the environment are very important to us and are considered in all aspects of our business.
Our New Ambassador
We’re thrilled to welcome Tara Rawson as the face of our sustainability campaign. Tara is Australia’s deepest female freediver, with a profound connection to the ocean that inspires everything she does. Her passion for marine conservation and her incredible achievements, including holding the Bi-fins continental record for Oceania and the CWT (constant weight apnea) national record for Australia, make her the perfect ambassador for our mission.
Through our partnership, Tara continues to compete on the international stage, using her platform to advocate for a healthier, more sustainable future for our oceans.
Our New Ambassador
We’re thrilled to welcome Tara Rawson as the face of our sustainability campaign. Tara is Australia’s deepest female freediver, with a profound connection to the ocean that inspires everything she does. Her passion for marine conservation and her incredible achievements, including holding the Bi-fins continental record for Oceania and the CWT (constant weight apnea) national record for Australia, make her the perfect ambassador for our mission.
Through our partnership, Tara continues to compete on the international stage, using her platform to advocate for a healthier, more sustainable future for our oceans.
Tara's Top Picks
Our Bags
We are excited to introduce our new 100% recyclable bags as part of our ongoing commitment to reducing waste and making more sustainable choices. Designed to look good, feel good and do good, these bags are a stylish, eco-friendly alternative that reflects our deep respect for the environment. We're excited to share them with our customers and continue exploring new ways to improve our packaging practices, ensuring that every part of the Willie Creek Pearls experience reflects our care for the environment.
Our Bags
We are excited to introduce our new 100% recyclable bags as part of our ongoing commitment to reducing waste and making more sustainable choices. Designed to look good, feel good and do good, these bags are a stylish, eco-friendly alternative that reflects our deep respect for the environment. We're excited to share them with our customers and continue exploring new ways to improve our packaging practices, ensuring that every part of the Willie Creek Pearls experience reflects our care for the environment.
Our Tour Boat
Willie Creek Pearls is proud to announce the launch of Mimi Pearl on the 9th of May 2025, a state-of-the-art solar-powered vessel and the newest addition to its multi-award-winning Willie Creek Pearl Farm Tour in Broome. Purpose-built to explore the breathtaking waters of Willie Creek with minimal environmental impact, Mimi Pearl represents a significant advancement in sustainable tourism. Her launch not only enhances the visitor experience but also reinforces Broome’s position as a leader in environmentally conscious travel, setting a positive example for tourism operators across the region and building on the success of our multi-award-winning tours.
READ MOREREAD LESSOur Tour Boat
Willie Creek Pearls is proud to announce the launch of Mimi Pearl on the 9th of May 2025, a state-of-the-art solar-powered vessel and the newest addition to its multi-award-winning Willie Creek Pearl Farm Tour in Broome. Purpose-built to explore the breathtaking waters of Willie Creek with minimal environmental impact, Mimi Pearl represents a significant advancement in sustainable tourism. Her launch not only enhances the visitor experience but also reinforces Broome’s position as a leader in environmentally conscious travel, setting a positive example for tourism operators across the region and building on the success of our multi-award-winning tours.
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Our Jewellery
Our design process focuses on showcasing pearls, the only sustainable gem created by a living organism, making them an inherently eco-friendly choice. Each piece is thoughtfully crafted to showcase the pearl's beauty while ensuring durability and timeless elegance. Through the recycling and refining of by-products our jeweller's reduce the amount of wastage in the production of our locally assembled and manufactured items. Our jewellery reflects a commitment to sustainability while offering long-lasting, heritage-quality items that can be treasured for generations.
Our Jewellery
Our design process focuses on showcasing pearls, the only sustainable gem created by a living organism, making them an inherently eco-friendly choice. Each piece is thoughtfully crafted to showcase the pearl's beauty while ensuring durability and timeless elegance. Through the recycling and refining of by-products our jeweller's reduce the amount of wastage in the production of our locally assembled and manufactured items. Our jewellery reflects a commitment to sustainability while offering long-lasting, heritage-quality items that can be treasured for generations.
Pearling
Our pearling practices benefit from the natural role of oysters as filter feeders, which help keep the surrounding waters clean and balanced. Working within sustainable limits set by the Fisheries Department, we carefully manage wild oyster stock to protect the marine ecosystem. This approach ensures that our pearling operations support the environment, allowing both oysters and the waters they inhabit to thrive together.
Pearling
Our pearling practices benefit from the natural role of oysters as filter feeders, which help keep the surrounding waters clean and balanced. Working within sustainable limits set by the Fisheries Department, we carefully manage wild oyster stock to protect the marine ecosystem. This approach ensures that our pearling operations support the environment, allowing both oysters and the waters they inhabit to thrive together.
Environmentalism
We are deepening our environmental focus with a renewed commitment to conservation and biodiversity, recognising their essential role in maintaining healthy ecosystems and safeguarding our natural resources. Supporting the preservation of the unique habitats that underpin both the local pearling industry and the wider natural heritage of our region is a responsibility we take seriously. One of these critical ecosystems is the seagrass meadows, which serve as vital feeding grounds for marine species such as dugongs and turtles. We are proud to contribute to the Seagrass Monitoring Project, a local conservation initiative dedicated to protecting these delicate habitats for future generations.
READ MOREREAD LESSEnvironmentalism
We are deepening our environmental focus with a renewed commitment to conservation and biodiversity, recognising their essential role in maintaining healthy ecosystems and safeguarding our natural resources. Supporting the preservation of the unique habitats that underpin both the local pearling industry and the wider natural heritage of our region is a responsibility we take seriously. One of these critical ecosystems is the seagrass meadows, which serve as vital feeding grounds for marine species such as dugongs and turtles. We are proud to contribute to the Seagrass Monitoring Project, a local conservation initiative dedicated to protecting these delicate habitats for future generations.
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Climate Change
At Willie Creek Pearls, we recognise the urgent need to address climate change and the responsibility we share in protecting our planet for future generations. As a business deeply connected to the natural environment, we see firsthand the impacts of a changing climate on our coastal ecosystems. We are taking meaningful steps to reduce our carbon footprint, from transitioning to solar power and using shared transport, to building climate resilience into our operations. By investing in renewable technologies and advocating for responsible environmental stewardship, we are proud to be part of the collective effort toward a more sustainable, low-carbon future.
Climate Change
At Willie Creek Pearls, we recognise the urgent need to address climate change and the responsibility we share in protecting our planet for future generations. As a business deeply connected to the natural environment, we see firsthand the impacts of a changing climate on our coastal ecosystems. We are taking meaningful steps to reduce our carbon footprint, from transitioning to solar power and using shared transport, to building climate resilience into our operations. By investing in renewable technologies and advocating for responsible environmental stewardship, we are proud to be part of the collective effort toward a more sustainable, low-carbon future.
General Practices
By repurposing waste materials, we reduce landfill contributions and breathe new life into discarded items, crafting unique art pieces that celebrate environmental awareness and creativity. This innovative approach transforms waste into a resource, showcasing sustainability in unexpected and beautiful ways. We also prioritise reducing emissions and environmental impact by transporting staff to the farm in a shared vehicle, minimising traffic and protecting the pristine natural surroundings of the Kimberley.
READ MOREREAD LESSGeneral Practices
By repurposing waste materials, we reduce landfill contributions and breathe new life into discarded items, crafting unique art pieces that celebrate environmental awareness and creativity. This innovative approach transforms waste into a resource, showcasing sustainability in unexpected and beautiful ways. We also prioritise reducing emissions and environmental impact by transporting staff to the farm in a shared vehicle, minimising traffic and protecting the pristine natural surroundings of the Kimberley.
READ MOREREAD LESS
Supporting The Local Community
Willie Creek Pearls is proud to support philanthropic initiatives that engage our local communities and make a meaningful difference in the lives of those who need it most.
As a Western Australian family-owned business, we feel incredibly fortunate to give back to the communities that have given so much to us. We regularly take part in local events such as Broome’s iconic Shinju Matsuri festival and proudly support the Kyle Andrews Foundation, helping to bring joy and comfort to children undergoing cancer treatment. Through the Containers for Change program, we donate our proceeds back into the Broome community, ensuring these funds directly benefit locals.
READ MOREREAD LESSSupporting The Local Community
Willie Creek Pearls is proud to support philanthropic initiatives that engage our local communities and make a meaningful difference in the lives of those who need it most.
As a Western Australian family-owned business, we feel incredibly fortunate to give back to the communities that have given so much to us. We regularly take part in local events such as Broome’s iconic Shinju Matsuri festival and proudly support the Kyle Andrews Foundation, helping to bring joy and comfort to children undergoing cancer treatment. Through the Containers for Change program, we donate our proceeds back into the Broome community, ensuring these funds directly benefit locals.
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Harvest Cafe
Our café at Willie Creek Pearl Farm prioritises sustainability at every step, from sourcing local ingredients to reducing waste through mindful practices. We proudly serve pearl meat harvested from our oysters, celebrating a unique connection to our farm. By sourcing ingredients from local suppliers, we minimise transport emissions while supporting the regional economy.
READ MOREREAD LESSHarvest Cafe
Our café at Willie Creek Pearl Farm prioritises sustainability at every step, from sourcing local ingredients to reducing waste through mindful practices. We proudly serve pearl meat harvested from our oysters, celebrating a unique connection to our farm. By sourcing ingredients from local suppliers, we minimise transport emissions while supporting the regional economy.
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Accessibility
Accessibility is an essential part of our commitment to creating inclusive, welcoming experiences for all. We strive to ensure that our tours, retail spaces, and dining facilities are accessible to visitors of all abilities. This includes providing step-free access where possible, offering alternative tour formats, and training our team to assist guests with a variety of needs. We are continuously working to improve physical, sensory and informational accessibility, because everyone deserves the opportunity to connect with the unique story of pearling in a way that feels comfortable, safe and enriching.
Accessibility
Accessibility is an essential part of our commitment to creating inclusive, welcoming experiences for all. We strive to ensure that our tours, retail spaces, and dining facilities are accessible to visitors of all abilities. This includes providing step-free access where possible, offering alternative tour formats, and training our team to assist guests with a variety of needs. We are continuously working to improve physical, sensory and informational accessibility, because everyone deserves the opportunity to connect with the unique story of pearling in a way that feels comfortable, safe and enriching.
Marine Biomedical
We are embracing innovative ways to give new life to the by-products of our pearling operations. Through a collaboration with Marine Biomedical, a Western Australian med-tech company, Willie Creek Pearls supplies mother-of-pearl shell for use in advanced medical devices. Marine Biomedical’s patented product, PearlBone™, is a bone substitute derived from the shell of the Pinctada maxima oyster - offering a natural and sustainable alternative to synthetic materials used in trauma and reconstructive surgeries. Willie Creek Pearls Chairman, Robert Banfield, sits on the board of Marine Biomedical, further strengthening the relationship and helping guide the shared vision for regional innovation and environmental responsibility.
READ MOREREAD LESSMarine Biomedical
We are embracing innovative ways to give new life to the by-products of our pearling operations. Through a collaboration with Marine Biomedical, a Western Australian med-tech company, Willie Creek Pearls supplies mother-of-pearl shell for use in advanced medical devices. Marine Biomedical’s patented product, PearlBone™, is a bone substitute derived from the shell of the Pinctada maxima oyster - offering a natural and sustainable alternative to synthetic materials used in trauma and reconstructive surgeries. Willie Creek Pearls Chairman, Robert Banfield, sits on the board of Marine Biomedical, further strengthening the relationship and helping guide the shared vision for regional innovation and environmental responsibility.
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