WA’s Top Tourist Attraction For Third Year Running

Willie Creek Pearls has been inducted into the WA Tourism Awards’ Hall of Fame after winning Gold to retain the State’s top tourist attraction title for the third consecutive year.  

Willie Creek Pearl Farm was named WA’s Top Tourist Attraction alongside 26 other fellow gold medallists at the 2023 Perth Airport WA Tourism Awards on Saturday evening.   

The WA family business also took home a bronze medal in the Tourism Retail and Hire Services category.    

The WA Tourism Awards reward excellence within the State’s tourism industry, aiming to publicly recognise businesses committed to outstanding delivery of their product or service, and who make a significant contribution to the wider industry. 

Chief Executive Officer Paul Birch accepted the awards at Crown Perth’s Grand Ballroom on behalf of the business. 

Paul attributed the awards to the collective effort of the entire team at Willie Creek Pearls, who understand that our guests and customers are the reason for our day.  

“Receiving these accolades is a result of the sum of the parts. It is testament to everyone’s contribution to what we do and that in 2023 we set out to be the best version of ourselves everyday” Paul said. 

“It is a privilege and an honour to be able to accept such recognition for the efforts of so many on behalf of the Banfield Family. It has been a big year once again welcoming and entertaining visitors, initially with some considerable challenges due to access to Willie Creek. We did so though with ingenuity and agility. At the same time have been busy behind the scenes establishing a new farm site north of Broome where we will continue to grow some of the world’s most amazing pearls, in addition to acquiring and commissioning a new pearling support vessel into the fleet to increase our capabilities and renovating our digital image. There are plenty of developments on the horizon and has never been a more exciting time to share and be part of what we do”. 

Willie Creek Pearls will now compete on the national stage once again at the Australian Tourism Awards where they took out two national awards in 2022, including their first national Gold win, in the same categories last year.  

The State win adds to the ever-growing collection of accolades for Willie Creek Pearls, who is currently one of the most awarded tour companies in WA. 

 Last month Willie Creek Pearls was also inducted into the Hall of Fame at the Broome Business Excellence Awards, after being crowned Broome’s Business of the Year for three consecutive years. 

Willie Creek Pearls and the Banfield family continue to invest in Broome’s existing and developing industries to bring tourist and economic development to the region with Robert Banfield making considerable investment with Marine Biomedical who are seeking FDA Approval for their foundation of PearlBoneTM.